Lights Up in Waco: Building As Luck Would Have It

There is a moment in every project where it shifts from an idea into something real. You feel it. The conversations get sharper. The vision gets clearer. The right people start showing up.

That is where we are right now with As Luck Would Have It.

Later this week, we head to Waco to bring this story to life. We will be filming April 25 and 26, and while a lot of the details are still being held close, what matters most is already in motion. The tone, the intention, the team. All of it is aligned in a way that feels rare.

This is one of those projects where you know it is hitting at the right time.

A Story About Timing, Choice, and What We Do With Both

At its core, As Luck Would Have It sits in that space between chance and control. The moments we plan for versus the ones that find us anyway. It is a story that leans into human instinct, into how quickly things can shift, and how people respond when they do.

What drew me to this project was not just the narrative itself, but the feeling behind it. There is tension, but there is also relatability. It is grounded, but still leaves room for interpretation.

Those are the kinds of stories I want to tell right now.

Stories that do not talk at the audience. Stories that let people see themselves in it.

Why This One Feels Different

Every project builds on the last, but every now and then one comes along that feels like a real step forward.

As Luck Would Have It is that for us.

It is the kind of project where the creative and the practical are moving together instead of against each other. The kind where you are not forcing pieces into place. You are watching them lock in naturally.

That shows up in the script. It shows up in the casting. It shows up in the way the crew is coming together.

There is a level of trust across the board that allows everyone to focus on doing their best work.

The Team Behind It

A big part of what makes this project carry weight is the team behind it.

The film is directed by Nell Teare, whose perspective and clarity have helped shape the tone from the beginning, and stars Sam Daly, who brings a grounded, instinctive presence to the role that anchors the story.

Surrounding them is a cast that reflects both depth and range, including Amanda Pfeiffer, Peggy Schott, Allegra Levy, Tom Vera, Cameron Simone King, Jenerro Wade, Anna Lee Jeffries, Rusma Islam, Myles Cranford, Mackenna Schults, Matt Reno, and CJ Hernandez.

We have people who have been in this for years alongside people stepping into something bigger. That mix of experience and hunger matters. It keeps the process sharp.

A lot of the team has ties to Texas, which adds an authenticity you cannot manufacture. There is a shared understanding of pace, tone, and environment that shows up in the work.

Everyone is bringing something to the table. More importantly, everyone is aligned on what we are trying to make.

Why Waco Works for This Story

The city of Waco, along with the Waco Independent Film Festival, has been part of this project’s journey since 2024, when As Luck Would Have It won Best Short Screenplay at the festival.

That early support matters.

The Waco Film Commission has also been a key partner in bringing this production to life. When a city shows up for a project in a real way, it changes everything. It allows the focus to stay on execution instead of logistics.

What we love about Waco is the character, the texture, and the space to work, all grounded by a thriving and generous creative community.

From a production standpoint, it allows us to move efficiently. From a creative standpoint, it keeps the story grounded.

That combination is hard to find. When you find it, you lean into it.

Building It the Way We Want To

There is a lot of noise right now about how the film industry is changing. What is working. What is not.

For me, this project is a reminder that the work itself is still the priority.

We are not waiting for a system to tell us when to move. We are not chasing something that keeps shifting. We are building with intention, with the resources we have, and with people who believe in the same approach.

That is what As Luck Would Have It represents.

A project built on clarity, not compromise.

Opening the Door While We Build

One of the things I care about is making sure these projects do not exist in a vacuum.

We are looking at ways to involve local creatives during this shoot, whether that is through crew opportunities, background roles, or simply starting conversations that lead to future work.

We are also opening the process up to media and local outlets. Not just to promote the film, but to build stronger relationships around the work itself.

The more connected the ecosystem is, the stronger everything becomes.

What Comes Next

At the end of the day, As Luck Would Have It is about more than just these two shoot days.

It is about continuing to build momentum. Continuing to raise the level of the work. Continuing to prove that you can create something meaningful without waiting on permission.

If this project does what I believe it can do, it will not just stand on its own.

It will open the door for what comes next.

And that is always the goal.

Get Involved

For media inquiries, behind-the-scenes access, or partnership opportunities ahead of the April 25 and 26 shoot in Waco, reach out to connect.